In a media landscape that has become increasingly dominated by a few giants and the rise of video influencers, the launch of a new games media website is a bold move. Respec, a project by industry veterans Tom Orry and Alex Donaldson, aims to bring back the glory days of gaming journalism with a fresh and unique approach.
A Nostalgic Venture with a Modern Twist
Respec is a breath of fresh air, harkening back to the early days of gaming media when text-based coverage was king. Orry and Donaldson believe in the power of words and the community-building potential of a well-crafted article. They aim to create a space where readers feel like they are part of an exclusive club, a sentiment often lost in today's fast-paced, algorithm-driven content.
"The best video game magazines felt like clubs, and we want to recreate that sense of community," Orry explains.
The Power of Independence and Local Flavor
One of the key differentiators of Respec is its independence and local focus. In an industry often dominated by US ownership, Orry and Donaldson want to create something unapologetically British, drawing inspiration from the magazines they grew up with. This local flavor, they believe, will not only resonate with a dedicated audience but also appeal to a wider, international community.
"We're bringing a unique voice to the table, and we think that's what sets us apart," Donaldson adds.
A Sustainable Business Model
Respec's business model is an interesting blend of advertising and reader support. While the bulk of the content will be free, the site offers exclusive podcasts and features to paid subscribers. Donaldson acknowledges the challenge of building a subscription-based business from the ground up, but believes that with a clear voice and a dedicated audience, Respec can achieve significant direct funding over time.
"We're not chasing constant growth; we want to build a sustainable, independent brand," Orry emphasizes.
Building an Audience and Gaining Trust
The founders understand that building an audience takes time and effort. They are focused on creating a healthy site that is less reliant on search engine traffic and more on engaged, returning visitors. Donaldson highlights the importance of metrics like bounce rate, dwell time, and user sessions, which indicate a loyal and interested audience.
"It's about creating a community, not just chasing page views," Donaldson says.
A Long-Term Vision
Orry and Donaldson's vision for Respec is not about competing with the big established sites but about creating something new, manageable, and enjoyable for both readers and the team. They want to build a brand that people trust and feel invested in, keeping it independent and true to its roots.
"We want Respec to be a fun, vibrant part of the gaming community, and we're excited to see where this journey takes us," Orry concludes.
