New Zealand's gaming industry is booming, defying the global trend! The sector's revenue has skyrocketed, rising by a staggering 38% to $759 million, according to the NZ Game Developer's Association's survey. But what's behind this success?
International expert Kate Edwards, from the International Game Developer's Association, believes New Zealand's unique ecosystem is the key. She highlights the government's strong support and an education system that fosters talent for the gaming industry. But here's where it gets controversial—while the global industry struggles, New Zealand's growth is turning heads.
The Covid-19 pandemic played a role, as many gaming companies expanded during lockdowns, only to downsize when life returned to normal. But New Zealand's success goes beyond this. The country's gaming industry is dominated by 'indie' and 'double-A' studios, which are currently experiencing a golden age. These smaller studios are creating hit games that rival the giants like PlayStation, Microsoft, and Nintendo.
Take the recent success of Clair Obscur: Expedition 33, developed by a small team in France, or Balatro, created by a single person in Canada. These games prove that size doesn't always matter in the gaming world. And this is the part most people miss—the indie spirit and creativity can lead to massive success, even without the resources of larger companies.
New Zealand's own indie game, Dredge, is a prime example. Developed by just four people, it achieved remarkable success in 2023. Some games have a short lifespan, while others persist for years, but what's the secret to longevity?
Edwards suggests that while new games attract attention, the key to long-term success lies in popular IPs with a long tail. Franchises like Call of Duty and Battlefield have thrived for decades. New Zealand's Path of Exile, released in 2013, is another example, with its sequel building on its success.
The country's gaming industry draws parallels with Finland's, which has also achieved remarkable growth. Edwards believes that embracing national identity and fostering a cohesive creative sector are vital for success. With the rise of trans-media and IP crossover, collaboration is key to staying ahead in the gaming world.
So, is New Zealand's gaming industry on the right track? What do you think is the secret to their success? Share your thoughts and let's discuss the future of gaming!
