Imagine a world where memories fade, identities blur, and loved ones become strangers. This is the harsh reality for thousands living with Alzheimer’s and dementia. But here’s the part most people miss: it doesn’t have to be a solitary battle. January, Alzheimer’s Awareness Month, shines a spotlight on this very issue, urging us to rally around those affected and arm ourselves with knowledge. The Alzheimer’s Society of Saskatchewan is leading the charge with a powerful message: Forget No One. This campaign isn’t just about awareness—it’s a call to action to dismantle the stigma that keeps people from seeking help early.
Erica Zarazun, the public awareness coordinator for the Alzheimer’s Society of Saskatchewan, emphasizes that silence and stigma are the real enemies. “Support is available in communities across Saskatchewan,” she reassures. “No one should face this disease alone.” But here’s where it gets controversial: despite the growing prevalence of dementia—with an estimated 20,000 people in Saskatchewan currently affected and 10 new cases emerging daily—awareness of its symptoms remains shockingly low. A recent study by the Alzheimer’s Society of Canada predicts a staggering 142% increase in dementia cases over the next 30 years. Yet, while three out of four Canadians know someone with dementia, only one in four can name three symptoms. Is our society prepared for this looming crisis?
Dementia isn’t just about memory loss—though that’s a common warning sign. It’s a complex set of symptoms caused by disruptions to brain function, affecting everything from problem-solving and communication to mood and physical abilities. Missed appointments, sudden mood swings, and difficulty with everyday tasks are red flags often overlooked. And this is the part most people miss: physical symptoms like changes in vision, balance, and movement can also signal dementia. Are we doing enough to educate ourselves and others about these signs?
To bridge this knowledge gap, the Alzheimer’s Society of Saskatchewan is hosting a free virtual presentation, Understanding Dementia, on January 22 at 7 p.m. via Zoom. Led by Dr. Jillian Gill, a family physician from the Geriatric Management and Evaluation (GEM) Program, the session will cover types of dementia, risk factors, available supports, and treatment options. Attendees can ask questions in real time, making it an invaluable resource for anyone touched by this disease. Registration is open on the society’s website (https://alzheimer.ca/sk/).
But awareness isn’t enough—action is key. Zarazun encourages anyone with questions or concerns to reach out to the Alzheimer’s Society of Saskatchewan. “When you call, you’ll find a safe space to ask questions and share your experiences,” she says. The dementia helpline (1-877-949-4141) is available Monday to Friday, 8:30 a.m. to 4:30 p.m., and resource centers across the province offer local support. So, here’s the question: What’s stopping you from getting involved? Whether you’re directly affected or simply want to make a difference, now is the time to act. Let’s ensure no one is forgotten in this fight against Alzheimer’s and dementia.
